Case Studies
-
CDA Social Media Strategy
The California Dental Association (CDA) revamped its social media strategy to enhance engagement and improve brand perception, focusing on data-driven content and audience outreach. By diversifying its content and shifting away from COVID-related discussions, CDA achieved engagement rates of 3.5%-4% and increased organic website traffic to over 1,100 clicks per month. These efforts resulted in over 1 million organic impressions across all social media platforms, significantly boosting CDA's online presence.
-
Hamilton Jewelers Content Management
Spillman Digital partnered with Hamilton Jewelers to revamp their social media strategy, boosting engagement and brand visibility. By implementing consistent posting, high-quality video content, and strategic audience engagement, we achieved a 7% increase in organic engagement, 10,000+ monthly organic reach, and 5,000+ video views per month. This targeted approach helped solidify Hamilton Jewelers' online presence and strengthen its connection with luxury jewelry enthusiasts.
-
The Foggy Dog - Influencer Marketing
The Foggy Dog, a high-end dog accessory brand, implemented a strategic influencer marketing campaign to enhance brand awareness during the 2022 holiday season. Collaborating with 37 influencers, the campaign achieved over 617,000 impressions and 16,000 organic engagements, all while working within a budget of $4,500. As a result, the brand successfully increased its visibility and drove significant traffic to its website.