Drunk Elephant leveraged digital marketing strategies—including influencer partnerships, social media engagement, and clean beauty messaging—to attract a younger audience and expand its brand presence. This approach not only shifted Sephora’s customer demographics but also positioned the brand for a successful acquisition by Shiseido.

Lululemon, Alo, and Vuori each have distinct social media strategies tailored to their unique audiences. By understanding these differences, brands can refine their own social media approaches to better connect with their target customers.

Influencer marketing is a powerful and cost-effective strategy for e-commerce brands to increase brand awareness, engagement, and sales. By leveraging authentic influencer relationships, brands can reach highly targeted audiences, drive conversions, and maximize their marketing efforts without relying solely on paid ads.

Social media has arguably never been more important than it is right now for brands, but many brands need some guidance on what, when, and how-to post. That's why looking at social media marketing examples can be helpful to brands when formulating their social strategy. Take a look at four of our favorite social media campaigns that have been executed in the past few years and why we think they were so successful.