4 Of Our Favorite Social Media Campaigns
Social media has arguably never been more important than it is right now for brands, but many brands need some guidance on what, when, and how-to post. That's why looking at social media marketing examples can be helpful when formulating your social media strategy. Take a look at four of our favorite social media campaigns and why we think they were so successful.
Apple: Shot on iPhone
Whether you like it or not, you’ve definitely seen the tech giant’s “Shot on iPhone” ongoing social media campaign to promote the iPhone. This campaign utilizes several different tactics, which support creating original content on Apple’s devices.
The most impressive part of this ongoing campaign is Apple’s ability to obtain user-generated content. User-generated content, or UGC, can be best described as content that is created and published by unpaid contributors. To state it simply, Apple is getting free promotion on social media and content that they can repurpose for their varying marketing campaigns as well. User-generated content is a powerful way to engage your target audience, harness the power of social proof, and source great content – all while using minimal resources.
In this example, Apple created the hashtag #shotoniphone to promote the social media campaign on Instagram.
Dove: Project #ShowUs
Dove is well known for its values of inclusivity, natural beauty, and positive body image. These values were on full display for its social media campaign called Project #ShowUs. Just like Apple, Dove also harnessed the power of UGC to create a photo library to shatter beauty stereotypes. With 5,000 images in the photo library and almost 650,000+ uses of the hashtag on Instagram, the campaign has become an internet sensation.
How can we use this in your next social media campaign? Social media is all about personal connection. Like Dove, you can create a genuine rapport with your target market by bonding over shared values.
Museum of Ice Cream
The Museum of Ice Cream is an experience founded on the idea that something as universal and well-loved as ice cream could help to create an inclusive, accepting, and happy place for all people. The goal of the museum’s social media channels is to act as an extension of their installations and to allow people to enjoy the experience both in-person and online.
Currently, MoIC has amassed an Instagram following of 423K organic followers and the #musuemoficecream hashtag has 202,622 posts tagged.
What can we take from this? If you want people to share their experience, give them something shareable. In today’s social world, that means creating experiences that make visitors want to take photos or videos and share them on social media.
HelloBC: #ExploreBCLater
HelloBC is well known for its beautifully executed social media campaigns that highlight tourism in British Columbia, Canada. 2020 brought a slew of unfortunate events, including the lack of travel and tourism. Many of the top destinations in British Columbia have been asking travelers to put their trip plans on hold until COVID-19 has passed. This marketing idea sparked HelloBC's top-notch social media campaign called #ExploreBCLater.
Why did it work? The Hello BC #ExploreBCLater campaign was a highly effective way to use the lockdown to their advantage by connecting on a personal level with their existing community. Through posts on all of their social media channels, the tourism organization capitalized on the wanderlust that comes from being stuck indoors. The campaign’s hashtag #ExploreBCLater is associated with 13,765 posts and over 500,000 engagements. That’s what we like to call a win when it comes to visibility.
