Why Every Business Should Be Using Social Media Marketing
If you’re not on social media, you’re doing it wrong.Every business should be careful about what marketing strategies they invest their time and money into. Social media marketing is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
So, what’s so great about social media marketing? Here’s our top 5 reasons why you should be marketing on social media starting, like, yesterday.
Your Customers are on Social
According to Statista, 79 percent of the population in the United States has a social networking profile and 3.5 billion people worldwide are on social media. With so many consumers using social media every day, this presents an opportunity for businesses of all sizes who want to reach their online audience.
What does this tell us? Not only are your customers on social media, they’re most likely using it every single day. With the right content strategy you can connect with your target audience on the channels that they use the most often. If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage new leads.
Brand Recognition
Marketing through social media can not only increase your visibility, but also create recognition for your brand. The content that you’re sharing on social is the most effective way to present your brand’s voice and personality. Posting compelling content that adds value for your target audience will make your brand feel more accessible and familiar for new leads and current customers. This is also known as step one of a marketing funnel.
Social Media Marketing is Cost-Effective
Unlike many other marketing strategies, social media marketing does not have to cost you an arm and a leg. Most businesses’ success on social media comes from investing time in creating and publishing content as well as having conversations with fans and followers. In fact, HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
Your Competition is on Social
No matter what industry you are in or who your target audience is, there is a good chance that your competitors are already present and active on social media. This not only suggests that there is opportunity for your brand to do well on these channels, but it means that some of your potential customers may already be talking with the competition as we speak. If you want to remain competitive in your market, it’s important to stay relevant and build a presence on the social media channels in which your audience is active.
Drive Conversions and Revenue
Your social media profiles provide a consistent way to get more inbound traffic to your website. Each piece of content that you post to your social profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert. In order to consistently drive traffic to your website, it is important to regularly post content that is both engaging and adds value to your target audience. The more quality content that you post on your social media channels, the more opportunities you have to engage new leads and direct them back to your website.
Are you ready to kickstart your company’s social media marketing? Contact us today to learn about our Discovery Process and how we can create the most effective strategy to meet your goals this year.
