The work, in numbers
When I came in, the practice was posting with no strategy behind it: no tracking, no lead monitoring, no way to see which posts brought in patients. I built a content plan around real patient stories, set up automated comment-to-DM lead capture, and tracked every inquiry back to the post that started it.
Physician Association of California
A statewide physician association turning health policy into content people actually read. I run their social across Instagram, LinkedIn and X, from plain-language bill explainers to advocacy campaigns and the PAC & Forth podcast.
California Dental Association
CDA needed to lift engagement and move past pandemic-era messaging. I rebuilt the social strategy around a data-driven content mix and deliberate audience outreach, replacing reactive posting with a plan tied to engagement goals.
Hamilton Jewelers
A luxury jeweler needed engagement that matched the caliber of the brand. I built a consistent posting rhythm anchored in high-quality video and intentional audience engagement.
The Foggy Dog
A holiday awareness push in a crowded season. I designed and ran a campaign with 37 vetted creators on a $4,500 budget, with briefs, creative direction and performance tracking.